The audience and the moment
Who needs to see the work, and what should they understand or feel? Explain whether this is a live event, a recorded piece or a combination.
The practical setup
Share dates, locations, venue access and what equipment or crew is already available. Identify any fixed requirements early.
The output
Discuss live coverage, edited material and where the finished work will be used. A useful brief makes the intended delivery clear.
The people and responsibilities
Agree who is responsible for direction, access, permissions and sign-off. A clear relationship supports a more focused production.
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